Who We Are

Yokoso! Welcome to We Ride Japan!

We Ride Japan was founded by Will and Tamie Turner in 2023. Based on Shikoku Island, Will and Tami work in regional tourism development, using cycle tourism as a tool to revitalize the region they live. 

After meeting in Japan in 2005 they spent 2 years travelling the world on  bicycles before settling in New Zealand. In 2020 they returned to Japan to embark on a new adventure. Through their work and life experiences in both the cycle and tourism industries, and their current work in regional tourism development, Will and Tami offer professional well-planned and unique itineraries. Our goal is to give our guests once in a lifetime experiences in the country we love. Small groups, local guides and the spirit of adventure is what we’re all about.

Thanks for your interest! We look forward to hosting you!

Cyclign tour Japan

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Why travel with us?

Local guides on our bike tours in Japan
We Ride Japan

Local connections

Working closely with local businesses, tourism boards and councils through our work in regional tourism development, we offer our guests authentic and sustainable experiences utilizing our extensive network. 

All of tours include unique local experiences allowing our guests opportunites to form deeper connections with region they travel in and locals they meet. 

Our Core Values

We are passionate about cycling and ethical travel and feel strongly that a cycling holiday can be a very sustainable travel product. 

Experience and passion

We bring a ton of experience to our tours through years of work in the cycle and tourism industries. To add to this experience our passion for cycling and the regions we tour in comes accross in our unique itineraries.