Multi-day Guided Cycling Tours in Japan’s Countryside
Experience the culture, the food and the amazing cycling on one of our top-class cycling itineraries. Based in Japan we are a local company that offers our guests authentic and professional guided cycling tours in some of Japans most beautiful regions. Welcome to We Ride Japan!

2026 Tours
Gear up for an incredible road cycling tour that traverses both Shikoku and Kyushu islands in southwestern Japan. This trip offers so much diversity, from the stunning islands and fishing villages of the inland sea to the deep river valleys and ancient temples of Shikoku, culminating in the volcanic landscapes of the Kyushu highlands.
Duration: 10 days / 9 nights
Difficulty level: 3/5 (moderate to challenging)
Price: JPY 625,000
Book early and receive a 5% discount!
2026 Dates:
April 21 – 30 (G)
September 15 – 24(G)
November 1 – 10 (G)
For 2026, we’ve added an extra day to our already fantastic Seto Inland Sea tour to make the experience even better.
Embark on an immersive cycling journey through the picturesque Shikoku region in southern Japan. Traverse the islands of the Inland Sea via the stunning Shimanami Kaido, and ride the quintessential rural roads of Shikoku—through beautiful river valleys and along rugged coastlines. This guided cycling adventure offers a unique opportunity to experience the authentic essence of Japan, delving deeper into its rich history and culture.
Duration: 10 Days / 9 Nights
Difficulty level: 2/5 (moderate)
Price: JPY 605,000
Book early and receive a 5% discount!
2026 Dates:
April 8 – 17 (G)
May 26 – June 04 (G)
September 02 – 11 (G)
September 28 – October 7 (G)
November 15 – 24 (G)
2025 Tours
Gear up for an incredible road cycling tour that traverses both Shikoku and Kyushu islands in southwestern Japan. This trip offers so much diversity, from the stunning islands and fishing villages of the inland sea to the deep river valleys and ancient temples of Shikoku, culminating in the volcanic landscapes of the Kyushu highlands.
Duration: 10 days / 9 nights
Difficulty level: 3/5 (moderate to challenging)
Price: JPY 605,000
Book early and receive a 5% discount!
2025 Dates:
May 13 – 22 Fully Booked (waitlist available)
September 22 – October 01 Fully Booked (waitlist available)
October 20 – 29 Fully Booked (waitlist available)
Embark on an immersive cycling tour of the picturesque Shikoku region in southern Japan. Traverse the islands of the inland sea on the stunning Shimanami Kaido and cycle the quintessential rural roads of Shikoku, through beautiful river valleys and along rugged coastlines. This guided cycling adventure offers a unique opportunity to witness the authentic essence of Japan, delving deeper into its rich history and culture.
Duration: 9 Days / 8 Nights
Difficulty level: 2/5 (moderate)
Price: JPY 550,000
Book early and receive a 5% discount!
2025 Dates:
March 28 – April 5th Fully Booked
April 14 – 22 Fully Booked
May 27 – June 04 Fully Booked
September 08 – 16 2 Seats available
October 06 – 14 Fully Booked (waitlist available)
November 03 – 11 Fully Booked (waitlist available)
Looking for a shorter trip?
Barry Sharp2025-06-10Trustindex verifies that the original source of the review is Google. My wife and I just completed the Seto Inland Sea and Shikoku tour with Will,Tami, Nami and Michelle. It was fantastic to be guided by the owners of the company. Will and Tami should be very proud of how they show the passion they both have for Japan and cycling. The accommodation was a great mix and having breakfasts and dinners included meant we experienced food that maybe we would not normally try. We have been fortunate to do cycling tours in many countries and this well organised adventure was up there with the best. I could not more highly recommend traveling with We Ride Japan Barry and Meredith Rodney Stokes2025-06-10Trustindex verifies that the original source of the review is Google. Five stars don't seem enough. The trip was so much fun and the We Ride Japan team made the adventure seem seamless. The ride routes, food, and cultural experiences were much better than five stars. I asked myself, "Would I do another trip with We Ride Japan?" The answer is yes, in a heartbeat. I am already planning the next one! Kim Shaw2025-06-09Trustindex verifies that the original source of the review is Google. If you want a professional, fun, authentic cycle tour of Japan that showcases culture, food, beautiful scenery, wonderful people, WeRide Japan will deliver a superb experience for you. We loved our trip and our guides! Thank you team! Kim Freitas2025-05-27Trustindex verifies that the original source of the review is Google. I joined the Southern Japan May 2025 tour offered by We Ride Japan. The strengths of this company's offerings are: 1) well-designed and well-planned routes, 2) incredible staff/crew that worked tirelessly and with great attitudes who cared for the clients in every way, 3) superb accommodations, restaurant selection, and flawless logistics. The route covered some of the most beautiful coastal roads, iconic bridges, and quiet mountain roads available. Our Japanese crew members were not only excellent cyclists, but also worked seamlessly together to prepare the bikes, guide the rides, and take care of any rider's needs. They truly loved cycling and were very proud to show us the best roads. We stayed in stunning boutique hotels and enjoyed healthy, nourishing meals made with fresh, local ingredients. The entire trip was well planned and executed, with excellent pre-trip communication. I highly recommend We Ride Japan if you want to experience Japanese landscapes and hospitality. Michele Santilhano2025-05-27Trustindex verifies that the original source of the review is Google. Amazing company with excellent communication and attention to detail. Great mix of better than the best cycling with appropriate sharing and immersion into important cultural highlights. The volcano was a treat. Lots of options for all abilities contributed to strong group cohesion. Thanks Will, Nami, Yu and Ruji. Ian Esplin2025-05-27Trustindex verifies that the original source of the review is Google. I have been on two tours with this company in New Zealand and Japan and both were faultlessly managed by Will and his team. They attend to every detail and provide interesting, diverse and sometimes challenging routes. The accommodation is very good as well as varied and interesting food options. ian taggart2025-05-06Trustindex verifies that the original source of the review is Google. My partner and I completed the April '25 Seto Island tour with Will/Tamie/Nami/Ryuji as gracious hosts/guides. We have 30+ years experience with cycle touring (over several continents) ranging from guided tours evolving to increasingly more solo bike-packing. Given this was our first time riding Japan, we were happy for the extra help and guidance to better understand the local culture and manage accommodation. The tour met and exceeded our expectations. The routes, transits, views, food and accommodation exceeded what we could have done ourselves. As a relatively 'new business' the building effort the team are making means this tour is extremely good value and ranks (very) highly in any world-wide comparison. By way of endorsement upon completion, we (and a few others) immediately signed up for a longer ride in '26. My wife, Melanie, was similarly impressed - we are now counting down the weeks/ months till we return. The only downside for, me was a first and addictive introduction to lightweight e-bikes !! This may require future feeding of my bike-gear acquisition syndrome, with the latest e-bike models. Swapping over to an e-bike after the first 3 days, totally changed my rider experience and afterwards resulted in other riders commenting on my whistling, singing and smiling going up hills. I felt, the e-bike literally (and painlessly) wound 30 yrs off the bike clock. ( there are meaner & more painful options - I could explore - as Melanie is quick to point out :-) ). Well done Will & Tamie. Bernard Rosenberg2025-05-03Trustindex verifies that the original source of the review is Google. My wife and I had a wonderful time on the Seto Inland Sea, Shimanami Kaido and Shikoku Island tour with Will, Tami, Nami and Ryugi. The four of them are warm, personable, attentive, efficient and intent on acquainting their riders with the local Japanese culture. We could not have asked for better hosts. With four guides for the group’s eleven riders, we experienced flawless advance along the route and expert guidance at the attractions along the way. Rural Japan is quite different from the Japan most tourists experience and our hosts were dedicated to have us understand and appreciate the local culture. The riding is wonderful, with scenery that is hard to beat. The roads are generally quiet and the drivers are courteous. There are some moderate ascents and thrilling descents. The bikes they provide are excellent and seem brand new. The accommodations were quite good with many of them very fine traditional ryokan style rooms. The arranged meals were always exceptional quality. We have ridden extensively in many countries and this ride is unsurpassed. Gail Husson2025-04-29Trustindex verifies that the original source of the review is Google. Really enjoyed my tour on Shikoku. Will and Tami took great care of us along with assistants, Nami & Ryuji. Rental bikes were top notch as were the accommodations. A nice mix of traditional lodging and Western. Meals were great! Martin W2025-04-29Trustindex verifies that the original source of the review is Google. Will, Tamie, Nami, and Ryuji were excellent hosts and guides for this tour which let us explore less-touristed parts of Japan. I felt we learned a lot about Japanese culture in very authentic settings. Hotels and meals were great and the support vehicle came in extremely handy for various reasons!
Why travel with us?



Local connections
Working closely with local businesses, tourism boards and councils through our work in regional tourism development, we offer our guests authentic and sustainable experiences utilizing our extensive network.
All of guided cycling tours in Japan include unique local experiences allowing our guests opportunites to form deeper connections with region they travel in and locals they meet.
Our Values
We are passionate about cycling and ethical travel and feel strongly that a cycling holiday can be a very sustainable travel product.
- Professionaly designed and operated itineraries
- Local and professional guides
- Amazing experiences on and off the bike
Experience and passion
We bring a ton of experience to our tours through years of work in the cycle and tourism industries. To add to this experience our passion for cycling and the regions we tour in comes accross in our unique itineraries.